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Mobile Trends
Currently more than 5.1 billion people all over the world are using mobile phones in some way or another. The mobile technology is definitely taking extensive strides. There are many other domains of technology that are emerging with pronounced speed and these technologies are leaving a stout mark on mobile phone technology. This is why, the supplementary technologies are shaping up not just the course of mobile app development, but also how customers interrelate with their distinct mobile apps.
How are the mobile trends going to transform in 2020? What are these trends? Why do we need to keep a finger on the rhythm of these trends? If you want to work along the technology and to keep up with its pace, you need to know where the technology is heading.
Mobile Trends That Are Reigning 2020
As a business owner, one needs to keep their finger on the pulse of modern marketing trends to be successful.
This guide is useful for marketers, app developers, and anyone else who wants to improve their business or work life. It’s important to be aware of the new technology that’s available and surrounding you. Who knows, one decides to change your strategy based on this information.
Below mentioned are the top 11 mobile trends dominating the year so far. I expect them to continue trending upward.
Artificial intelligence has invaded our mobile world. On a lighter note, we’re getting one step nearer to mobile devices mutating into robots and taking over the world. While that day is farfetched, we are seeing progressions in mobile AI space. You may be had heard or would be using some of these:
All of these are some of the examples of AI that may even be installed on your mobile devices currently. Further to these popular forms of AI, mobile apps are now using software such as voice recognition to boost hands-free use and ultimately enhance the overall customer experience.AI software is useful for developers and marketers to study more about the user and to get more revenue by using this information to create relevant advertisements that target specific audiences.
Your smartphones and tablets are tracking your location almost all the time. That’s not a secret anymore. Mobile applications are also tracking your location, with your permission of course. Every time you download a new app, it requests your permission to use your location. You may not even be able to use some mobile apps to their full potential without giving them access to your location. For example, think about a ride-sharing app such as Uber & Ola.
Augmented reality takes something that’s real and completely modifies it.One of the best examples of this is the face filter option on Snapchat. Recently, Instagram implemented this feature too. Other mobile apps use the same strategy to generate revenue.
There was a time when everyone was going crazy about Pokemon Go? The entire premise of that game was based on augmented reality on a mobile device or a tablet. This helped them to create brand awareness, app downloads, engagement, and revenue.
Wearable technology has become increasingly popular in the last couple of years. I’m referring to things such as fitness bracelets, smartwatches, healthcare monitors, and glasses that can all be paired with mobile apps. Fitbit is an example of the same. All the movements of a person wearing it can be tracked through an app and users can check their heart rates and how many miles they walked in a day, among other things. By syncing with mobile devices, these apps can be used communally as well. People can compare their progress with their friends and make it like a competition.
As a result, it promotes the usage of the technology and increases engagement. The reason for their popularity of this technology is its ability to pair with mobile devices.
Mobile apps are making a bomb. There is a substantial increase in revenue through both the Apple App Store and Google Play Store within couple of years. This trend isn’t slowing down and mobile apps will continue to thrive.
Mobile apps are being developed to help improve consumers’ experience within their own homes. There are various businesses that sync your home air conditioning and heating with an app. That way, you can control temperatures whether you’re home or not. Instead of going to a central thermostat in the house, you can reach into your pocket and set everything on your mobile. Home security has been integrated with mobile technology as well with various apps that have a video camera synced with your doorbell so you can see who is at your front door when the bell rings.
Security cameras on the inside and outside of your home can all be controlled and monitored from mobile phones. Even smart refrigerators can be connected with mobile devices. This technology gives you the ability to see inside your refrigerator while you’re at the grocery store so you can see and know what you need to buy.
Saying that security is important would definitely be an understatement. Many people don’t like the risks of providing sensitive information to businesses, especially through these mobile apps. In fact, security and distrust are two of the top reasons why mobile users don’t feel comfortable using mobile payment applications too.
A report suggests, 56% of American consumers say they believe mobile payments will increase their chances of becoming a fraud or theft victim. Only 5% of people think these types of payment methods reduce the chances. But as previously discussed, mobile app revenue is on an all-time high. While some consumers are reluctant to pay via mobile, most of them are not. Businesses are noticing these perceptions and improving their mobile security. They want their customers to feel as comfortable as possible when paying using mobile apps.
Not long ago, mobile applications were just for the big players in the market. But now everyone is developing them no matter the size of business. It doesn’t matter how long you’ve been in business or how small your company may be, you can in all probability benefit from mobile app.
A majority of small business owners are using mobile apps to increase sales revenue. Apps also improve the user experience and help businesses stay competitive in a market that’s ever changing. You can’t afford to fall behind, so businesses needs to stay up to date with the latest technology.
As mobile security improves and global app revenue rises, we’ll see an increase in mobile payments too. Among them are:
There is a substantial jump in the number of payment apps users we’ve seen over the last three years, these numbers only continue to rise. Again, this is linked with mobile security. There is a direct correlation between how comfortable people feel making mobile payments and the increase in popularity of mobile payment.
For quite some time, we’ve seen apps for train tickets, local bus schedules, Fights etc. Ride-sharing apps, such as Uber have been dominating for years now as well. Even car sharing apps, such as Zipcar or Turo, are doing well But new apps are bringing transportation to a whole new level altogether such as Bird and Lime Bike. Users can actually locate a scooter or bicycle from their mobile devices. When they approach the transport, it can unlocked using cameras on the smartphones. Users get charged for the length of time they used the bike or scooter. When they’re done, it can be dropped off anywhere.
It’s actually relevant to the discussion about location-based services and mobile payments. These new types of transportation are integrated with mobile technology.
Virtual reality is not the same as augmented reality. One needs more than just a smartphone to experience virtual reality. Typically, a helmet or goggles get used simultaneously with your mobile device. This technology also comes with a joystick or controller. It’s estimated that the global valuation for the virtual reality market will increase exponentially by the year 2022. It won’t happen overnight but we are already seeing virtual reality advancements and those trends will continue to increase as we move forward.
Conclusion
Technology has witnessed an immense growth and is constantly growing. Just compare your current smartphone to the MOBILE phone you had five or maybe ten years ago.
References
https://www.quicksprout.com/mobile-trends/
https://colaninfotech.com/blog/mobile-technology-2019/
Sumeet is endowed with 23 years of global experience reflecting strong leadership qualities coupled with enormous experience & exposure in IT projects’ planning, execution, management, delivery and production support (onsite, offsite and offshore); across e-Business, Client/Server, Custom Application Development, Enterprise Resource Planning (ERP), Enterprise Content Management, Internet based applications, Business Intelligence, Integration packages and Databases. Eminent leadership expertise with exemplary record in driving management methodologies and disciplines spanning estimation, contracting, project planning, risk management, progress tracking & analysis, report and other related factors Well versed in project management methodologies of Agile, Scrum, Waterfall and delivery technicalities of Onsite, Offsite and Offshore model with expertise in translating complex business opportunities into creative, effective and efficient IT solutions, analyzing the client business needs and requirements: translating new ideas into clients’ solutions including opportunity identification, requirements development, delivery, production support & analysis and documentation.
Jayanti, a proactive founder brings more than 21 years of rich industry experience with an insight to provide innovative solutions. A leader and a team player who aims to help an organization achieve its objective through new and innovative ideas. Her spectrum of work varies from IT Education Delivery, Instructional Design and Delivery, content management and development. She understands the need for building collaborative and trusted relationships with the clients. Jayanti exudes remarkable calm, confidence to withstand the challenges in setting the tone for the company’s values, ethics, and culture.
Nidhi has 15 yrs. of experience in Business Research, Talent Acquisition, Client Relationship management, Database Search Tools and Leadership Hiring. She has worked with internal teams and hiring managers in UK, Continental Europe and US geography to assist with recruitment efforts. She has also worked on custom projects in different sectors and industries, involving – company profiling, business overview, business segments, key financial, executive team, board member composition, competitors and other key developments.
She has been instrumental in preparing presentations on the key developments in the business world like Digital Transformation, UK Talent Trends, Digital Age Disruption. She has been involved in working on newsletters pertaining to candidate moves, company mergers & acquisitions and layoffs in US, UK, CE, APAC.
Priyali has around 8 yrs. of product and digital media experience, along with background in Product Marketing.
She has helped publishers in transforming their digital media business and reinvent their digital monetization model with data driven decision making and an effective web and mobile optimization strategy to increase revenue, website traffic, user engagement, and gain competitive advantage.
Through her specialties like Product marketing, lead generation, digital media consulting, web optimization, user engagement, content monetization, product optimization, customer success she has delivered products that are user friendly and provided a unique and consistent value to the customers.
She has worked closely with cross-functional teams, including Product Management, Sales, Marketing, Research, Web development and Design along with customers, to ensure the successful roll-out of new products and new versions of existing products.
Nitin Gupta, Business Development Manager at IvaluePlus has more than 21 years of experience in all aspects of business development, previously working in the F&B domain and has now transitioned his focus to IT/ITES domain.
His key areas encompass increasing the top line of the company by identifying and developing new business areas & opportunities. He is instrumental in leading cross-functional teams, manage existing partnerships, and evaluate company business goals
A proactive, advising, strategic and result-oriented account manager who maintains a strong link between the team & the clientele – stakeholders. She understands client’s requirement & plans out ways to achieve the required business objective. She is a people’s person and keeps thy team going in sync & flow. She dives deep to understand the business severity & aims at deliverables. She has experience in intercultural sensitivity, workforce planning & employment, language skills, Lisha has been instrumental in building company’s human capital capability through keystone involvement and systemic value addition.
Spending almost a decade into Arts & Entertainment industry and now stepping into Human Resources, right from Hiring to Training to Generalist HR, it has been quite a journey for her but it’s all about getting everything together. The motto is to learn, evolve & grow.
Sujeet is an Ambitious and self-motivated with 7+ years of professional experience In Finance. He has done his B.COM & M.COM from Kumaun university Nainital.
He has been instrumental in Financial accounting /Direct and Indirect taxes/ Payroll and Compliance Management specializing in the IT/ITES sector. He posses excellent research and financial analysis capabilities.
Highly capable, versatile and accomplished IT professional who is confident to make the right decisions as per the situation.
His experience encompasses good knowledge of Cisco, Aruba, D-Link, Sophos, TP-Link devices, Setting up of IT infrastructure from scratch to a secure fort, extensive IT management experience, planning and implementing computer systems and networks.
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