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Mobile Trends
Currently more than 5.1 billion people all over the world are using mobile phones in some way or another. The mobile technology is definitely taking extensive strides. There are many other domains of technology that are emerging with pronounced speed and these technologies are leaving a stout mark on mobile phone technology. This is why, the supplementary technologies are shaping up not just the course of mobile app development, but also how customers interrelate with their distinct mobile apps.
How are the mobile trends going to transform in 2020? What are these trends? Why do we need to keep a finger on the rhythm of these trends? If you want to work along the technology and to keep up with its pace, you need to know where the technology is heading.
Mobile Trends That Are Reigning 2020
As a business owner, one needs to keep their finger on the pulse of modern marketing trends to be successful.
This guide is useful for marketers, app developers, and anyone else who wants to improve their business or work life. It’s important to be aware of the new technology that’s available and surrounding you. Who knows, one decides to change your strategy based on this information.
Below mentioned are the top 11 mobile trends dominating the year so far. I expect them to continue trending upward.
- Artificial intelligence (AI)
Artificial intelligence has invaded our mobile world. On a lighter note, we’re getting one step nearer to mobile devices mutating into robots and taking over the world. While that day is farfetched, we are seeing progressions in mobile AI space. You may be had heard or would be using some of these:
- Alexa
- Siri
- Cortana
- Google Assistant
All of these are some of the examples of AI that may even be installed on your mobile devices currently. Further to these popular forms of AI, mobile apps are now using software such as voice recognition to boost hands-free use and ultimately enhance the overall customer experience.AI software is useful for developers and marketers to study more about the user and to get more revenue by using this information to create relevant advertisements that target specific audiences.
- Location-based technology
Your smartphones and tablets are tracking your location almost all the time. That’s not a secret anymore. Mobile applications are also tracking your location, with your permission of course. Every time you download a new app, it requests your permission to use your location. You may not even be able to use some mobile apps to their full potential without giving them access to your location. For example, think about a ride-sharing app such as Uber & Ola.
- Augmented reality
Augmented reality takes something that’s real and completely modifies it.One of the best examples of this is the face filter option on Snapchat. Recently, Instagram implemented this feature too. Other mobile apps use the same strategy to generate revenue.
There was a time when everyone was going crazy about Pokemon Go? The entire premise of that game was based on augmented reality on a mobile device or a tablet. This helped them to create brand awareness, app downloads, engagement, and revenue.
- Syncing wearable technology with mobile devices
Wearable technology has become increasingly popular in the last couple of years. I’m referring to things such as fitness bracelets, smartwatches, healthcare monitors, and glasses that can all be paired with mobile apps. Fitbit is an example of the same. All the movements of a person wearing it can be tracked through an app and users can check their heart rates and how many miles they walked in a day, among other things. By syncing with mobile devices, these apps can be used communally as well. People can compare their progress with their friends and make it like a competition.
As a result, it promotes the usage of the technology and increases engagement. The reason for their popularity of this technology is its ability to pair with mobile devices.
- Revenue from mobile applications
Mobile apps are making a bomb. There is a substantial increase in revenue through both the Apple App Store and Google Play Store within couple of years. This trend isn’t slowing down and mobile apps will continue to thrive.
- Mobile devices syncing with homes
Mobile apps are being developed to help improve consumers’ experience within their own homes. There are various businesses that sync your home air conditioning and heating with an app. That way, you can control temperatures whether you’re home or not. Instead of going to a central thermostat in the house, you can reach into your pocket and set everything on your mobile. Home security has been integrated with mobile technology as well with various apps that have a video camera synced with your doorbell so you can see who is at your front door when the bell rings.
Security cameras on the inside and outside of your home can all be controlled and monitored from mobile phones. Even smart refrigerators can be connected with mobile devices. This technology gives you the ability to see inside your refrigerator while you’re at the grocery store so you can see and know what you need to buy.
- Enhanced mobile security
Saying that security is important would definitely be an understatement. Many people don’t like the risks of providing sensitive information to businesses, especially through these mobile apps. In fact, security and distrust are two of the top reasons why mobile users don’t feel comfortable using mobile payment applications too.
A report suggests, 56% of American consumers say they believe mobile payments will increase their chances of becoming a fraud or theft victim. Only 5% of people think these types of payment methods reduce the chances. But as previously discussed, mobile app revenue is on an all-time high. While some consumers are reluctant to pay via mobile, most of them are not. Businesses are noticing these perceptions and improving their mobile security. They want their customers to feel as comfortable as possible when paying using mobile apps.
- Small business mobile apps
Not long ago, mobile applications were just for the big players in the market. But now everyone is developing them no matter the size of business. It doesn’t matter how long you’ve been in business or how small your company may be, you can in all probability benefit from mobile app.
A majority of small business owners are using mobile apps to increase sales revenue. Apps also improve the user experience and help businesses stay competitive in a market that’s ever changing. You can’t afford to fall behind, so businesses needs to stay up to date with the latest technology.
- Increased mobile payments
As mobile security improves and global app revenue rises, we’ll see an increase in mobile payments too. Among them are:
- Bank apps
- PayPal
- Google Pay
- Samsung Pay
- Apple Pay
There is a substantial jump in the number of payment apps users we’ve seen over the last three years, these numbers only continue to rise. Again, this is linked with mobile security. There is a direct correlation between how comfortable people feel making mobile payments and the increase in popularity of mobile payment.
- Transportation apps
For quite some time, we’ve seen apps for train tickets, local bus schedules, Fights etc. Ride-sharing apps, such as Uber have been dominating for years now as well. Even car sharing apps, such as Zipcar or Turo, are doing well But new apps are bringing transportation to a whole new level altogether such as Bird and Lime Bike. Users can actually locate a scooter or bicycle from their mobile devices. When they approach the transport, it can unlocked using cameras on the smartphones. Users get charged for the length of time they used the bike or scooter. When they’re done, it can be dropped off anywhere.
It’s actually relevant to the discussion about location-based services and mobile payments. These new types of transportation are integrated with mobile technology.
- Virtual reality
Virtual reality is not the same as augmented reality. One needs more than just a smartphone to experience virtual reality. Typically, a helmet or goggles get used simultaneously with your mobile device. This technology also comes with a joystick or controller. It’s estimated that the global valuation for the virtual reality market will increase exponentially by the year 2022. It won’t happen overnight but we are already seeing virtual reality advancements and those trends will continue to increase as we move forward.
Conclusion
Technology has witnessed an immense growth and is constantly growing. Just compare your current smartphone to the MOBILE phone you had five or maybe ten years ago.
References
