- 4th Floor, Plot No-90, Sector 44, Gurugram-122003, Haryana, India
When you build a website and create content it is important to keep in mind why you are doing it. You want potential clients and users to find your products when they enter a related term in a search engine. Developers might roll their eyes when they hear the magic words ‘Search Engine Optimization’. And if you want to make a digital marketer roll their eyes, tell them the old joke, ‘An SEO expert walks into a bar, pub, lounge, public house’.
But SEO is crucial in the success of your business, especially if, like Cronofy, you rely on a strong online presence to grow your business. Every marketing professional knows how important SEO is in the age of digital technology.
Coding a great site is just the first step in building a successful and popular web presence. Once you have your website live on the web, you need for visitors to find it.
While you could boost traffic to your site by placing advertisements on social networks and the search engine results page (SERP) of search engines like Google, Bing, and Yahoo!, all of those traffic sources will cost you money – a resource which may not be plentiful when you are first getting started.
As a result, the vast majority of popular websites depend on organic search engine traffic: free traffic coming from search engines as visitors find a website after querying a search engine.
Search engine optimization, or SEO, is the process of improving your website so that it achieves a higher ranking in search engine SERPs, and so that more search engine users click on your website listing in the search engine results.
Google is King
When talking about SEO it is common for the term search engine to be used interchangeably with Google. This happens for two reasons:
Google is the most popular search engine by a wide margin. Roughly 70% of all search traffic moves through Google. A website optimized for Google will also perform well in other search engines such as Yahoo! and Bing. In other words, focus your efforts on Google and you’ll simultaneously improve your site’s performance in other search engines. As you focus on improving the performance of your website in Google’s SERPs, pay close attention to anything Google says about optimizing your site for search engines.
The Fundamental SEO Philosophy
Search engines are successful when their users find value in the search results they produce. For this reason, search engines are always trying to improve the quality of search results.
On an ongoing basis, search engines update their algorithms to improve SERP quality. Most of these updates focus on weeding out low-quality search results such as spam sites, copyright violators, and sites that provide duplicated content. Recent updates to Google’s search algorithm have focused on things like favoring websites that are mobile-friendly over those that are hard to use on a mobile device, penalizing websites that repeatedly violate copyright laws, and penalizing websites that appear to employ deceptive or manipulative SEO practices.
Ultimately, a product like Google Search is successful when it returns the results that are relevant, accessible, and high quality. What this means is that effective SEO will align your website with the needs of its visitors by being as relevant and accessible as possible while producing high-quality content.
SEO Basics
If you want your website to perform well in Google’s SERPs, here are five things you must do:
Google Analytics and Search Console is a suite of free tools you can use to identify the keywords users are using to find your site, track search metrics like click-through rate and average SERP position, submit sitemaps for Google to crawl, and analyze the overall performance of your site. These are free tools that can help you seriously improve the performance of your website, and you’re only hurting yourself by not signing up and learning to use these free resources. There is a bit of a learning curve when first signing up for Google Analytics and Search Console. Thankfully, Google provides introductory tutorials to help you get started both with Google Analytics and Search Console.
Backlinks are also called incoming or inbound links. Regardless of what you call them, what we’re talking about are links from other websites that point to your website. Backlinks are used by search engines to identify websites that other websites consider to be authoritative on a given topic, and are considered to be the most important factor in determining the position of each listing on a SERP. This is especially true if popular, authoritative sites link back to your site. Building backlinks isn’t easy, and there are basically three ways to do it:
Create original content that is so good, useful, and interesting that other websites want to share it.
Contact other websites and ask them to link to your site. Usually, this will take the form of some sort of reciprocal agreement such as offering to write a guest blog post in exchange for including an author byline that links back to your site.
Give something away that includes a built-in link back to your website. One good way to do this if you’re good with graphics software is to create infographics that include a link back to your website and share them on social media and with websites that might want to post the infographic.
Just be careful that your link building efforts are directed towards building real links and not spam links. Remember that your ultimate goal is to produce high quality content that is genuinely useful to your website visitors. The best way to build backlinks is to create content that is so good that your visitors and other websites want to share it without you even asking them to. Search engine algorithms are designed to catch spammy links – such as links add to the comments section of blogs or in forum posts. A good rule of thumb is that if you are able to post a link to your website on a different website without any sort of editorial approval from the website owner, it isn’t a good backlink.
Ultimately, the goal of any search engine, including Google, is to reward high quality content since that is what search engine users are ultimately looking for. So whatever your niche, focus on producing the highest quality content you can. When creating written content, such as blog posts, articles, and web page copy, follow these guidelines:
Avoid extremely short posts. If you can’t write at least a few hundred words on a topic, consider making it a subtopic in a larger post. Opinions vary on how long posts should be, but most experts agree that anything shorter than 300 words is wasted effort, and that posts 1000 words long and longer tend to do better.
Google and other search engines like it when you link to external content, and they really like it when your link text is short, descriptive, and natural.
Use heading tags correctly to add structure and clarity to your content. Don’t overuse headings (such as dropping paragraphs of text into heading tags) and use them according to their natural hierarchy (use just one h1, followed by h2 subheadings, which are further broken up by h3 subheadings, and so forth)
Search engines prefer websites that are accessible to all types of visitors using all types of devices. There are three basic rules to creating an accessible website:
The final step to creating a solid search-engine-optimized foundation for your website is to make sure that the structure of your website is complete and logical. A properly structured website will help in two ways:
Search engine web crawlers will do a better job of indexing a website that is well organized and includes all of the pieces the crawler is looking for.
Search engine users will click on the results that appear to be the most meaningful, and structuring your website properly can affect how your page appears in SERPs.
The first step to properly structuring your web page is to have a good page title in you web page head element. The page title is what appears when a user sees your web page listed on a SERP and is indexed by search engines for use in this way. In addition to a good page title, you’ll want to add a page description using the meta tag in the page head element. The description is indexed and may be used by search engines as a summary of the contents of your page. The syntax for adding titles and descriptions is shown below:
Meaningful URLs are preferred over meaningless ones by both search engines and website visitors. Select URLs that are human-readable and that convey something about the content of the page. For example, a URL ending in ../seo/ would be a better choice than ../pageid=1407/ for a page about search engine optimization.
Good site navigation and a clear hierarchical website structure help search engine web crawlers and website users find their way around your website. Start from your homepage and build out the structure of your website logically.
As you define your website directory structure, make sure that when a visitor deletes part of a URL they land at a page that makes sense and not at a 404 Page Not Found error message.
You will also want to create an XML sitemap to submit to search engines to make sure they index the full breadth of your website. In addition, if your website is complex, add an HTML version of your sitemap to help visitors find their way to the content they’re looking for.
When a web crawler visits your website it will check for a file titled robots.txt and follow the instructions contained in that file. You can use this to your advantage by using this file to tell web crawlers not to index certain pages. If you’ve already signed up for Google Webmaster Tools, you can use their free tools to generate and test a robots.txt file to add to your website’s root directory.
When you link to other sites you pass a little bit of your website’s reputation along to the site with that link. However, there are cases where you might not want to do this.
If you allow users to post unmoderated comments on your website they may post spam links.
If you write an article where you link to a site as an example of some negative practice, such as a spam website, you probably don’t want to contribute to their search engine rank.
The good news is that it’s easy to tell web crawlers that you don’t want to vouch for a site you’ve linked to. To do so, simply format your anchor elements with the extra attribute you see below:
SEO is a complex and ever-evolving topic. The ultimate goal of any SEO campaign should be to serve your website visitors as well as possible by producing high-quality content and properly formatting and organizing your website. Take the time to implement the steps outlined in this tutorial and you will have built a solid optimized foundation on which to build your web empire.
References:
https://hackernoon.com/coding-a-strong-foundation-for-seo-f16643bf325d
https://neilpatel.com/blog/website-source-code-seo/
https://developers.google.com/search/docs/basics/get-started
https://medium.com/commutatus/improving-seo-with-code-e9a31b5990a5
https://www.singlegrain.com/seo/effective-seo-techniques-that-work/
[/kc_column_text][/kc_column][/kc_row]
Sumeet is endowed with 23 years of global experience reflecting strong leadership qualities coupled with enormous experience & exposure in IT projects’ planning, execution, management, delivery and production support (onsite, offsite and offshore); across e-Business, Client/Server, Custom Application Development, Enterprise Resource Planning (ERP), Enterprise Content Management, Internet based applications, Business Intelligence, Integration packages and Databases. Eminent leadership expertise with exemplary record in driving management methodologies and disciplines spanning estimation, contracting, project planning, risk management, progress tracking & analysis, report and other related factors Well versed in project management methodologies of Agile, Scrum, Waterfall and delivery technicalities of Onsite, Offsite and Offshore model with expertise in translating complex business opportunities into creative, effective and efficient IT solutions, analyzing the client business needs and requirements: translating new ideas into clients’ solutions including opportunity identification, requirements development, delivery, production support & analysis and documentation.
Jayanti, a proactive founder brings more than 21 years of rich industry experience with an insight to provide innovative solutions. A leader and a team player who aims to help an organization achieve its objective through new and innovative ideas. Her spectrum of work varies from IT Education Delivery, Instructional Design and Delivery, content management and development. She understands the need for building collaborative and trusted relationships with the clients. Jayanti exudes remarkable calm, confidence to withstand the challenges in setting the tone for the company’s values, ethics, and culture.
Nidhi has 15 yrs. of experience in Business Research, Talent Acquisition, Client Relationship management, Database Search Tools and Leadership Hiring. She has worked with internal teams and hiring managers in UK, Continental Europe and US geography to assist with recruitment efforts. She has also worked on custom projects in different sectors and industries, involving – company profiling, business overview, business segments, key financial, executive team, board member composition, competitors and other key developments.
She has been instrumental in preparing presentations on the key developments in the business world like Digital Transformation, UK Talent Trends, Digital Age Disruption. She has been involved in working on newsletters pertaining to candidate moves, company mergers & acquisitions and layoffs in US, UK, CE, APAC.
Priyali has around 8 yrs. of product and digital media experience, along with background in Product Marketing.
She has helped publishers in transforming their digital media business and reinvent their digital monetization model with data driven decision making and an effective web and mobile optimization strategy to increase revenue, website traffic, user engagement, and gain competitive advantage.
Through her specialties like Product marketing, lead generation, digital media consulting, web optimization, user engagement, content monetization, product optimization, customer success she has delivered products that are user friendly and provided a unique and consistent value to the customers.
She has worked closely with cross-functional teams, including Product Management, Sales, Marketing, Research, Web development and Design along with customers, to ensure the successful roll-out of new products and new versions of existing products.
Nitin Gupta, Business Development Manager at IvaluePlus has more than 21 years of experience in all aspects of business development, previously working in the F&B domain and has now transitioned his focus to IT/ITES domain.
His key areas encompass increasing the top line of the company by identifying and developing new business areas & opportunities. He is instrumental in leading cross-functional teams, manage existing partnerships, and evaluate company business goals
A proactive, advising, strategic and result-oriented account manager who maintains a strong link between the team & the clientele – stakeholders. She understands client’s requirement & plans out ways to achieve the required business objective. She is a people’s person and keeps thy team going in sync & flow. She dives deep to understand the business severity & aims at deliverables. She has experience in intercultural sensitivity, workforce planning & employment, language skills, Lisha has been instrumental in building company’s human capital capability through keystone involvement and systemic value addition.
Spending almost a decade into Arts & Entertainment industry and now stepping into Human Resources, right from Hiring to Training to Generalist HR, it has been quite a journey for her but it’s all about getting everything together. The motto is to learn, evolve & grow.
Sujeet is an Ambitious and self-motivated with 7+ years of professional experience In Finance. He has done his B.COM & M.COM from Kumaun university Nainital.
He has been instrumental in Financial accounting /Direct and Indirect taxes/ Payroll and Compliance Management specializing in the IT/ITES sector. He posses excellent research and financial analysis capabilities.
Highly capable, versatile and accomplished IT professional who is confident to make the right decisions as per the situation.
His experience encompasses good knowledge of Cisco, Aruba, D-Link, Sophos, TP-Link devices, Setting up of IT infrastructure from scratch to a secure fort, extensive IT management experience, planning and implementing computer systems and networks.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
Please share your email id to download the brochure.
13 Comments
I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later. Cheers
I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently. I am quite sure I’ll learn many new stuff right here!
Definitely believe that which you said. Your favorite justification seemed to be on the web the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more.
Thanks
I have to thank you for the efforts you’ve put in writing this blog. I am hoping to view the same high-grade content from you in the future as
well. In truth, your creative writing abilities has encouraged me to get my very own website now 😉
Thanks for this informative blog. I have been at the glance out for such info.
Awesome post.
I am browsing this website and came across your article and I’m glad to say that I found very informative content here. Thanks for sharing such an amazing article here.
I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and amusing, and without a doubt, you have hit the nail on the head. The issue is something which not enough people are speaking intelligently about.
Very good post! We are linking to this great content on our site.
Keep up the great writing.
Excellent post. I used to be checking continuously this weblog and I’m inspired! Very useful information specially the remaining section 🙂 I care for such info a lot. I was looking for this particular info for a long time. Thanks and best of luck.
Hi, I do think this is a great blog. I stumbledupon it 😉 I will revisit yet again since i have bookmarked it.
I’d forever want to be update on new content on this site, bookmarked!
Greetings! Very helpful advice in this particular post! Thanks a lot for sharing!